Each second-hand visitor, probably, cast a glance at the biased titles of popular books about motivation, immediately charging success, just as Mr. Kashpirovsky’s magical look once charged the contents of glass containers attached to the TV.
It was always interesting to look at the person who was helped in life by at least one book from those hundreds of expensive publications standing on the shelf, under the loud name “motivation”. Fans of this fiction, most likely, get the feeling that for 600 rubles they will buy an unimaginably profitable ticket to a new life. A kind of universal recipe for happiness. So simple. On the fly. A slow reader will turn his life upside down in a fortnight. And the one who owns speed reading, in just a couple of days on the "peregrine falcon" will arrive at the "station" of wealth, success and a complete sense of omnipotence over their own destiny.
And here she is, a future happy woman. Enchanted reader of the city’s largest bookstore. She is bewitched and confused at the same time. Before her eyes there are so many “happy tickets” that she does not know which one to take. “Leave your mark”, “The decisions on which your life depends”, “The subconscious mind can do anything”, “The strategy of happiness”, “How to change life in 4 weeks” ... It seems that this choice is much more complicated than yesterday’s purchase of a new dress.
And here she has in her hands the "Strategy of Happiness" by Jim Loer. A book that literally in 350 pages will turn this woman’s life upside down. She will surely immediately after this sacred “rite of enlightenment” leave her hateful job, where she is just an ordinary accountant of the middle hand, will discover how she once dreamed in childhood, a cozy coffee house and become a successful businesswoman. Agree, quite a profitable investment in the future.
Dream job - what could be better? Ah, but she completely forgot about the fact that it would be nice to also marry successfully.
- Consultant! Where is female happiness sold here? But only to me something like that, you know, is not very expensive. In the region of five hundred rubles. And then before the salary, you know, one and a half weeks.
- Go to the third rack. There are bestsellers at a discount today.
And again in the eyes of a kaleidoscope of colorful covers and attractive titles. “How to find your love”, “Five languages of love”, “How to marry”, “How to marry a man of dreams and keep love forever”, “Club of happy wives”, “Hunt for a male” ...
- Excuse me, you will not give me an additional discount, as a regular customer, if I purchase two more books? Please pack me “How to Find Your Love” by Margarita Murakhovskaya, “How to marry a man of dreams and keep love forever” by Sherry Schneider and “The Strategy of Happiness” by Jim Loer.
- From you 1150 rubles. Thanks for purchase, come again.
- Mandatory.
Here she is, a potentially happy woman with several tickets to the best life in her hands. Thousands of authors of books from the motivation section thank you. Without you, there would not have been their success, which they so enthusiastically and confidently teach the reader. But the only thing that these all-knowing gurus can teach is writing, PR and disseminating recommendations for proper training.
